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Text File  |  1993-01-29  |  4KB  |  81 lines
  1. Hewlett-Packard Table of Contents
  2. Industry consultant contacts                                         i
  3. Trademark acknowledgments                                            i
  4.  
  5. What's new                                                           1
  6. Corporate overview                                                   1
  7.   Key executives                                                     1
  8.   Financial performance                                              2
  9. HP's major claims                                                    3
  10. Major product overview                                               4
  11.   Product family positioning                                         4
  12.   Competitive performance positioning                                5
  13.   Summary of Gartner Group's win/loss analysis                       7
  14. Reasons to choose Hewlett-Packard                                    9
  15.   Reason #1 Optimum flexibility through open systems                10
  16.   Reason #2 Superior price/performance via RISC                     16
  17.   Reason #3 Leadership in quality and support                       23
  18.   Reason #4 Customer successes                                      28
  19.  
  20. Figures
  21. HP financial highlights                                              2
  22. HP revenues by region                                                2
  23. Competitive performance positioning HP 3000                          5
  24. Workstation performance positioning                                  5
  25. Low-end systems performance positioning HP 9000                      6
  26. High-end systems performance positioning HP 9000                     6
  27. 1992 UNIX vendors' OS market share                                  11
  28. 1992 WW midrange UNIX market installed base units                   12
  29. 1992 U.S. midrange UNIX market units consumed                       13
  30. 1992 WW commercial multiuser market RISC-based
  31.   UNIX systems                                                      17
  32. 1992 WW commercial multiuser market RISC-based
  33.   UNIX systems                                                      18
  34. UNIX TPC-A forecast                                                 20
  35. HP 3000 leads industry in systems reliability/availability          24
  36. Quality products                                                    25
  37. HP rates number one in support                                      27
  38.  
  39. Support
  40. Service mission/target market                                        1
  41. Service offerings                                                    1
  42.  
  43. Figures
  44. System support                                                       1
  45.  
  46. Industry consultant contacts
  47. For reprints of industry consultant papers, please contact the
  48. appropriate firm listed below.  There will be a charge for each copy.
  49. If a firm is not listed, call the HP Marketing Research Information
  50. Center (MRIC) at Telnet or (408) 447-1310.
  51.  
  52. Aberdeen Group
  53. (617) 723-7890
  54.  
  55. D. H. Brown Associates, Inc.
  56. (914) 631-7859
  57.  
  58. Forrester Research, Inc.
  59. (617) 497-7090
  60.  
  61. International Data Corporation (IDC)
  62. (415) 691-0500
  63. (508) 872-8200 (Main office)
  64.  
  65. Meta Group
  66. (203) 226-6382
  67.  
  68. Trademark acknowledgments
  69. UNIX(rm) is a registered trademark of AT&T in the USA and other
  70. countries.
  71. X/Open(rm) is a registered trademark of X/Open Limited.
  72. Microsoft(rm) is a registered trademark of Microsoft Corp.
  73. MS-DOS(rm) is a registered trademark of Microsoft Corp.
  74. MS-Windows(rm) is a registered trademark of Microsoft Corp.
  75. StarGroup(tm) is a trademark of AT&T.
  76.  
  77. From Selling Against the Competition Competitive Binder, 5091-6465E,
  78.   9301
  79. Associated files:  hptoc.doc
  80. Hewlett-Packard Table of Contents
  81.